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Anala Rajkot

Jun 17, 2024

Black Pepper Market Heats Up: Can India Capitalize on Rising Prices?

Black Pepper Market Heats Up: Can India Capitalize on Rising Prices?

Global Pepper Prices Surge

The global pepper market is witnessing rising prices across all origins, raising hopes among Indian producers to cater to the demand from US and European industries. However, tight availability in the domestic market raises questions about India's ability to meet this emerging demand. Farmers and dealers are holding back their crops, a common phenomenon in a surging market. Speculative buying on credit at higher prices is also influencing the market. Currently, pepper prices in India hover around $8,22 per kg for ungarbled grade and $8,46 per kg for garbled grade. In comparison, prices in Vietnam are $8,20 per kg, Sri Lanka $7,80 per kg, Indonesia $8,20 per kg, and Brazil $8,00 per kg.

Challenges in Meeting Global Demand

Several factors are driving up prices. Heavy rains in Sri Lanka and shipment delays have disrupted the global supply. Reports of lots with high moisture content and mold have led to rejections. Prompting end users to seek replacements, which could benefit Indian producers. Emmanuel Nambusseril, Vice Chairman of the All India Spices Exporters Forum, noted that while Indian pepper prices are rising, they remain higher than those in Vietnam. India's black pepper crop is estimated at 60,000 tonnes for 2024, falling short of the 66,000 tonnes needed for domestic consumption. This deficit means India may need to import from Sri Lanka and Vietnam to meet both domestic and export demands. Despite a slight increase in crop quantity by 6% compared to 2023, the carryover stock is expected to be lower.

Will India Maintain Its Export Potential?

Rising prices are prompting the consuming industry to secure their supply quickly. Domestic consumption of pepper has increased due to changing food habits and higher demand from masala makers and condiment producers. On the production side, Sri Lanka is currently in the harvesting phase, followed by Indonesia and Brazil. Vietnam and Cambodia are already active in the supply chain, while China remains less aggressive in procurement. According to Pradeep Poovayya, executive committee member of the Codagu Planters’ Association, Indian pepper prices are now on par with those of Vietnam and other countries for the first time in six years. This parity could slow down imports due to higher costs. Potentially making India export surplus, especially given the good crop yield this year.

The global surge in pepper prices offers a promising opportunity for Indian producers, but challenges remain in terms of meeting both domestic and export demands. Weather conditions, quality issues, and competitive pricing will play crucial roles in shaping the market's future.
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