According to data from the Single Export Window (VUE), Paraguay exported an impressive 3,417.3 tons of sesame to Taiwan in 2023. Up until June of this year, 637.3 tons have already been shipped, generating a revenue of USD 1,125,246. This growth highlights the increasing demand for Paraguayan sesame in the Asian market.

Growing Popularity of Paraguayan Sesame in Taiwan

Barboza, an industry expert, emphasized the growing popularity of Paraguayan sesame in Taiwan. He noted that Taiwanese consumers appreciate the quality and flavor of the sesame seeds. The versatile product is widely used in Taiwan, from salad dressings and powdered forms in yogurt or milk to cookies and sesame jams.

Strategic Steps to Boost Exports

Barboza outlined a three-step strategy to further increase sesame exports to Taiwan:

• Client Engagement: Establishing initial contact with clients has been the first crucial step.
• Trade Mission: In November 2023, a trade mission of Paraguayan companies will visit Taiwan to explore the various products incorporating sesame.
• Commercial Promotion: Investing in promotional events where products made with national sesame will be showcased and tasted.

Simplified Export Process Through Economic Cooperation

Barboza pointed out that the Mutual Recognition of Organic Systems between Taiwan and Paraguay simplifies the export process. Additionally, the Economic Cooperation Agreement between the two countries offers tariff preferences and zero tariffs for several Paraguayan products. This agreement ensures that Paraguayan exports do not face obstacles related to quality standards, qualifications, or tariff barriers, creating a favorable environment for commercial opportunities.

Opportunities for New Exporters

For those interested in entering the Taiwanese market, Barboza mentioned platforms that provide free spaces for contacting Taiwanese buyers. He also highlighted the Taipei International Food Show 2024 as a significant event for driving new investments and achieving the goal of increasing sesame exports.

By leveraging these strategies and opportunities, Paraguay aims to solidify its position in the Taiwanese market and expand its sesame exports even further.