News

Elizabeth Gilbert

Sep 10, 2024

Pulses Market Expansion: Can New Players Capitalize on Growing Demand?

Pulses Market Expansion: Can New Players Capitalize on Growing Demand?

The Pulses Market Presents Opportunities for Growth

Since 2015, global pulses trade has surged by 29%, and this year, it is expected to reach 21 million tons. Major players in this growing market include Türkiye, Russia, and Argentina, which are gaining prominence as demand continues to rise. Although the global pulses market remains smaller compared to other key grains, increasing demand presents significant opportunities for both current market players and new exporters.

Türkiye’s Growing Role in the Pulses Market

Agricultural experts predict that Türkiye, a key exporter in the Middle East, will continue to see growth in the pulses market, potentially attracting new entrants. Pulses like chickpeas, peas, and lentils are gaining recognition for their role in promoting sustainable farming practices, thanks to their natural soil-improving and greenhouse gas-absorbing qualities. These factors position pulses as a key commodity for the future of agriculture.

Pulses Trade Dominated by Chickpeas, Peas, and Lentils

It is estimated that global pulses production stands at around 100 million tons, with chickpeas, peas, and lentils accounting for 40% of this total. Since 2015, pulses trade has increased by 29%, with an annual growth rate of approximately 3%. The International Grains Council forecasts that global pulses trade will reach 21 million tons by 2024, meaning that one-fifth of global production will be exported. Chickpeas, peas, and lentils make up 68% of the total trade volume.

Türkiye, Russia, and Argentina Emerging as Key Players

While major exporters like Canada and Australia dominate the global pulses market—Canada being the leading exporter of peas and lentils, and Australia playing a significant role in chickpeas and lentils—countries such as Türkiye are increasing their market share. According to a report by Vito Martielli, a senior analyst at Rabobank, new players are emerging in the global trade scene. Russia is expanding its share in pea exports, while Argentina is becoming a key exporter of various beans. Türkiye has positioned itself as a hub for processing and distributing pulses throughout the Middle East and North Africa, while Egypt remains the world’s largest importer of fava beans.

Growing Demand for Pulses Driven by Their Role as Affordable Protein

Rabobank identifies two major factors behind the rising demand for pulses: their status as an affordable protein source in developing markets and their use in plant-based meat and dairy alternatives in developed markets. However, Martielli notes that more steps need to be taken to enhance trade and investment in this niche industry. Pulses are not yet classified as a commodity, and there are still barriers to market entry. "Price fluctuations and a lack of transparency in the pricing process are key issues," Martielli explains

The pulses market is on the rise, driven by both its sustainability benefits and its role as an affordable source of protein. Türkiye’s growing presence in this sector, along with new players like Russia and Argentina, is reshaping the global pulses trade. However, challenges such as price volatility and a lack of transparency in market data must be addressed to unlock the full potential of this growing market. With global demand for plant-based proteins increasing, the future of pulses looks promising, but the industry must continue to adapt to meet these evolving needs.
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