Indian Expert Suggests Key Strategies for Vietnam to Boost Rice Exports

Improving rice quality, expanding into new markets, and building a strong brand for Vietnamese rice are crucial steps Vietnam should take to enhance its rice exports, said Hiren Gandhi, Secretary of the All India Spices Importers Federation (AISIF).

In a recent interview with the Vietnam News Agency in New Delhi, Gandhi emphasized that Vietnam must meet international standards for rice quality. This includes developing high-quality rice varieties with unique traits to suit different market demands. Vietnam should also focus on understanding the preferences of consumers in different regions and work closely with local farmers to ensure consistent quality. He further recommended promoting sustainable farming practices and helping farmers access the latest agricultural innovations.

Investing in Technology to Improve Rice Quality

Gandhi highlighted the importance of investing in advanced technology for processing rice. This includes improving techniques in milling, preservation, and packaging to enhance product quality. He also stressed the need for Vietnamese rice exporters to engage in market research and trade promotion activities. By understanding consumer demand and market trends, Vietnam can improve its pricing strategies across various regions.

Meeting Food Safety Standards is Essential

According to Gandhi, one of the top priorities should be ensuring that Vietnamese rice meets strict international food safety and traceability standards. These standards are becoming increasingly important for both consumers and regulators worldwide. Adhering to these guidelines will help build trust in Vietnamese rice and further strengthen its position in the global market.

By following these strategies, Vietnamese rice exporters can consolidate their standing in the global market and continue their impressive growth.

Impact of India’s Rice Export Policies

Gandhi also commented on India's recent decision to lift its ban on exporting regular white rice and set a floor price of USD 490 per tonne. He noted that this move has significantly impacted the global rice market, including Vietnam. India is the world's second-largest rice producer, with an annual output of 118 million tonnes, while Vietnam produces 21.2 million tonnes. India exports 16.5 million tonnes annually, compared to Vietnam's 7.6 million tonnes.

Opportunities for Cooperation Between Vietnam and India

Gandhi sees significant potential for cooperation between Vietnam and India, especially in the brown rice sector. He suggested that Vietnamese importers could benefit from importing brown rice from India. After that processing it locally, and then exporting it globally.

Conclusion: Embrace Innovation and Strengthen Cooperation

Vietnam can unlock further growth in its rice exports by focusing on quality, investing in technology, and building stronger ties with international markets. Strengthening its cooperation with countries like India could open new avenues for success in the global rice trade.





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